Cita APA (7a ed.)

Wind, Y., & Hays, C. (2016). Beyond advertising: Reaching customers through every touchpoint. Wiley.

Cita Chicago Style (17a ed.)

Wind, Yoram, y Catharine Hays. Beyond Advertising: Reaching Customers Through Every Touchpoint. Hoboken: Wiley, 2016.

Cita MLA (9a ed.)

Wind, Yoram, y Catharine Hays. Beyond Advertising: Reaching Customers Through Every Touchpoint. Wiley, 2016.