Free the future of a radical price
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the...
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Formato: | Libro |
Idioma: | Inglés |
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New York :
Hyperion
2009
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Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007124339708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |