Free the future of a radical price

Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the...

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Detalles Bibliográficos
Autor principal: Anderson, Chris, 1961- (-)
Formato: Libro
Idioma:Inglés
Publicado: New York : Hyperion 2009
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007124339708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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