Adoption of innovation balancing internal and external stakeholders in the marketing of innovation
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts a...
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Cham [etc.] :
Springer
imp. 2015
|
| Series: | Business/Economics
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007055439708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
