Strategy and communication for innovation
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communic...
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Berlin :
Springer
2013
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| Edition: | 2nd ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007054769708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
