APA (7th ed.) Citation

Luck, D. J., & Rubin, R. S. (1987). Marketing research (7th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David J., and Ronald S. Rubin. Marketing Research. 7th ed. Englewood Cliffs: Prentice-Hall, 1987.

MLA (9th ed.) Citation

Luck, David J., and Ronald S. Rubin. Marketing Research. 7th ed. Prentice-Hall, 1987.