Excellence in advertising the IPA guide to best practice
| Corporate Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston, Mass. :
Butterworth-Heinemann
2003
|
| Edition: | 2nd ed., reprint |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007006459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | "Publ. in association with the Institute of Practitioners in Advertising and the Chartered Institute of Marketing" |
|---|---|
| Physical Description: | xviii, 304 p. : il. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780750644792 |
