Ads, fads, and consumer culture : advertising's impact on American character and society

Ads, fads, and consumer culture advertising's impact on American character and society

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New mate...

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Detalles Bibliográficos
Autor principal: Berger, Arthur Asa (-)
Formato: Libro
Idioma:Inglés
Publicado: Lanham, Md. : Rowman & Littlefield 2004
Edición:2nd ed
Materias:
Publicidad > Estados Unidos.
Educación del consumidor > Estados Unidos.
Estados Unidos > Cultura popular.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007006299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Advertising in American society
  • Consumer cultures
  • Advertising and the communication process
  • Running it up a flagpole to see if anyone salutes
  • Sexuality and advertising
  • Political advertising
  • The marketing society
  • Analyzing print advertisements
  • Analyzing television commercials: the Macintosh "1984" commercial
  • Where next?

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