Ads, fads, and consumer culture advertising's impact on American character and society
Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New mate...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Rowman & Littlefield
2004
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| Edición: | 2nd ed |
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007006299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
