Greater good how good marketing makes for better democracy
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function - and does so democratically. They maintain that pe...
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| Formato: | Libro |
| Idioma: | Inglés |
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Boston, Mass. :
Harvard Business Press
2007
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007005839708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
