Public relations and the social web using social media and Web 2.0 in communications
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page
2009
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| Materias: | |
| Acceso en línea: | Publisher description Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006983199708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Something has happened to communications
- The implications for communicators
- The lunatics have taken over the asylum
- The new channels
- Digital PR and search engine optimization
- The power of the new media
- The new ethics
- The blurring of channels
- The battle for influence at the digital frontier
- Horses and courses
- Digital PR architecture
- Tools of the trade
- Evaluation and measurement
- Dodging bear traps
- The major players
- The next big thing.
