APA (7th ed.) Citation

Scott, D. M. (2015). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (5th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 5th ed. Hoboken, New Jersey: John Wiley & Sons, 2015.

MLA (9th ed.) Citation

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 5th ed. John Wiley & Sons, 2015.