The Dartnell public relations handbook
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Chicago :
Dartnell Corp
1967
|
| Edición: | [1st ed.] |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006972649708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Public relations today, by R. W. Darrow
- Internal communications, by D. J. Forrestal
- External public relations, by A. O. Cookman
- PR tools and media
- Bibliography (p. 927-928)
