Health care marketing plans : from strategy to action

Health care marketing plans from strategy to action

Bibliographic Details
Main Author: Hillestad, Steven G. (-)
Other Authors: Berkowitz, Eric N., coautor (coautor)
Format: Book
Language:Inglés
Published: Gaithersburg, Md. : Aspen Publishers 1991
Edition:2nd ed
Subjects:
Marketing sanitario.
Servicios de salud > Planificación estratégica.
Servicios de salud > Administración.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006922629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:X, 255 p. ; 24 cm
ISBN:9780834201880

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