The art & science of interpreting market research evidence
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework inte...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley
cop. 2004
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006834219708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
