Cita APA (7a ed.)

Selnow, G. W., & Crano, W. D. (1987). Planning, implementing, and evaluating targeted communication programs: A manual for business communicators ([1st pub.].). Quorum Books.

Cita Chicago Style (17a ed.)

Selnow, Gary W., y William D. Crano. Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators. [1st pub.]. New York [etc.]: Quorum Books, 1987.

Cita MLA (9a ed.)

Selnow, Gary W., y William D. Crano. Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators. [1st pub.]. Quorum Books, 1987.