Net gain expanding markets through virtual communities

Bibliographic Details
Main Author: Hagel, John (-)
Other Authors: Armstrong, Arthur G., coautor (coautor)
Format: Book
Language:Inglés
Published: Boston : Harvard Business School Press 1997
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006769819708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XV, 235 p. ; 25 cm
ISBN:9780875847597