Fundraising management : analysis, planning and practice

Fundraising management analysis, planning and practice

Detalles Bibliográficos
Autor principal: Sargeant, Adrian (-)
Otros Autores: Jay, Elaine
Formato: Libro
Idioma:Inglés
Publicado: London ; New York : Routledge 2014
Edición:3rd ed
Materias:
Captación de fondos > Gestión.
Organizaciones no lucrativas > Captación de fondos
Organizaciones no gubernamentales > Captación de fondos.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006752299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • The history and development of fundraising practice
  • Fundraising planning : the fundraising audit
  • Marketing research for fundraising
  • Understanding giving
  • Strategic planning : the fundraising plan
  • Fundraising reporting
  • Donor recruitment
  • Donor development
  • Major gift fundraising
  • Legacies and in memoriam giving
  • Community fundraising
  • Corporate fundraising
  • Trust and foundation fundraising
  • Digital communications
  • Fundraising in social media
  • Managing fundraising teams
  • Fundraising team dynamics
  • Leading fundraising teams
  • Legal and ethical aspects of fundraising management

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