Cita APA (7a ed.)

Kerin, R. A. (2003). Marketing (7th ed.). McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Kerin, Roger A. Marketing. 7th ed. Boston [etc.]: McGraw-Hill/Irwin, 2003.

Cita MLA (9a ed.)

Kerin, Roger A. Marketing. 7th ed. McGraw-Hill/Irwin, 2003.