Cita APA (7a ed.)

Kern, M. (1989). 30-second politics: Political advertising in the eighties ([1st publ.].). Praeger.

Cita Chicago Style (17a ed.)

Kern, Montague. 30-second Politics: Political Advertising in the Eighties. [1st publ.]. New York [etc.]: Praeger, 1989.

Cita MLA (9a ed.)

Kern, Montague. 30-second Politics: Political Advertising in the Eighties. [1st publ.]. Praeger, 1989.