Trust or consequences build trust today or lose your market tomorrow

Detalles Bibliográficos
Autor principal: Golin, Al, 1929- (-)
Formato: Libro
Idioma:Inglés
Publicado: New York : American Management Association c2004
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006695249708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Trust trends
  • More than a nice-sounding word
  • The damage done
  • Fix it before it breaks
  • If you can't do it, please say so
  • The human touch
  • Humility
  • Speed, truth, and other good ways to respond to bad times
  • Tough trust decisions
  • The media
  • Great acts of trust
  • Acts of distrust
  • The ten commandments of organizational trust.