An outline of advertising its philosophy, science, art and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
Macmillan
1949
|
| Edition: | rev. ed |
| Series: | Social Science Text-Books
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006661319708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXVII, 631 p. : il. ; 22 cm |
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