The glitter plan how we started Juicy Couture for $200 and turned it into a global brand
"Part memoir, part business manual, and 100% juicy--the inside story of Juicy Couture, one of the most iconic brands of our times. While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perf...
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
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New York City, New York :
Gotham Books
[2014]
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006626239708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | "Part memoir, part business manual, and 100% juicy--the inside story of Juicy Couture, one of the most iconic brands of our times. While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool." |
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| Descripción Física: | viii, 240 pages ; 22 cm |
| ISBN: | 9781592408092 |
