Cita APA (7a ed.)

Kapferer, J. (2001). (Re)inventing the brand: Can top brands survive the new market realities? Kogan Page.

Cita Chicago Style (17a ed.)

Kapferer, Jean-Noël. (Re)inventing the Brand: Can Top Brands Survive the New Market Realities? London ; Milford, Ct.: Kogan Page, 2001.

Cita MLA (9a ed.)

Kapferer, Jean-Noël. (Re)inventing the Brand: Can Top Brands Survive the New Market Realities? Kogan Page, 2001.