Estrategias de publicidad y promoción
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Castellano |
| Published: |
Madrid [etc.] :
Addison Wesley
cop. 2002
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006584629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXII, 561 p. : il. ; 28 cm |
|---|---|
| Bibliography: | Bibliografía |
| ISBN: | 9788478290475 |
