Public relations, activism, and social change speaking up

Detalles Bibliográficos
Autor principal: Demetrious, Kristin, 1958- (-)
Formato: Libro
Idioma:Inglés
Publicado: New York : Routledge 2014
Colección:Routledge research in public relations ; 2
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006572719708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • What is public relations, where is public relations?
  • Agents of social change and the dispersal of ideas
  • No protest zone : public relations and the management of activism
  • Worlds collide : public relations, activism and late modernity
  • New social realities : grassroots activism and public relations
  • Not public relations : sustainable communication.