Romancing the brand : the power of advertising and how to use it

Romancing the brand the power of advertising and how to use it

Bibliographic Details
Main Author: Martin, David N. (-)
Corporate Author: American Management Association, editor (editor)
Format: Book
Language:Inglés
Published: New York : American Management Association 1989
Subjects:
Publicidad > Marcas comerciales.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006572139708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVI, 215 p. ; 26 cm
ISBN:9780814459492

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