APA (7th ed.) Citation

Martin, D. N. (1989). Romancing the brand: The power of advertising and how to use it. American Management Association.

Chicago Style (17th ed.) Citation

Martin, David N. Romancing the Brand: The Power of Advertising and How to Use It. New York: American Management Association, 1989.

MLA (9th ed.) Citation

Martin, David N. Romancing the Brand: The Power of Advertising and How to Use It. American Management Association, 1989.