Media effects research a basic overview
This textbook describes various ways of studying, and competing accounts of, the media's influence. The effects themselves, and the reasons behind the media's influence, are also considered. Chapters discuss scientific approaches, the role of the scientific method, the history of media eff...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Belmont, CA :
Thomson Wadsworth
cop. 2006
|
| Edition: | 2rd ed |
| Series: | Wadsworth series in mass communication and journalism
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006484129708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | This textbook describes various ways of studying, and competing accounts of, the media's influence. The effects themselves, and the reasons behind the media's influence, are also considered. Chapters discuss scientific approaches, the role of the scientific method, the history of media effects resea. |
|---|---|
| Physical Description: | XXI, 250 p. : il. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780534629172 |
