APA (7th ed.) Citation

McKenna, R. (1997). Real time: Preparing for the age of the never satisfied customer. Harvard Business School Press.

Chicago Style (17th ed.) Citation

McKenna, Regis. Real Time: Preparing for the Age of the Never Satisfied Customer. Boston, Mass.: Harvard Business School Press, 1997.

MLA (9th ed.) Citation

McKenna, Regis. Real Time: Preparing for the Age of the Never Satisfied Customer. Harvard Business School Press, 1997.