Values, lifestyles, and psychographics

Bibliographic Details
Other Authors: Kahle, Lynn R. (-), Chiagouris, Larry
Format: Book
Language:Inglés
Published: Mahwah, N.J. : Lawrence Erlbaum Associates 1997
Series:Advertising and consumer psychology
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006444429708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XIII, 415 p. ; 24 cm
ISBN:9780805814965