APA (7th ed.) Citation

Heilbrunn, J. (1996). Marketing encyclopedia: Issues and trends shaping the future (1996 printing.). NTC Business Books.

Chicago Style (17th ed.) Citation

Heilbrunn, Jeffrey. Marketing Encyclopedia: Issues and Trends Shaping the Future. 1996 printing. Lincolnwood: NTC Business Books, 1996.

MLA (9th ed.) Citation

Heilbrunn, Jeffrey. Marketing Encyclopedia: Issues and Trends Shaping the Future. 1996 printing. NTC Business Books, 1996.