Cita APA (7a ed.)

Trout, J., & Rivkin, S. (1996). The new positioning: The latest on the Wold's 1 business strategy. McGraw-Hill.

Cita Chicago Style (17a ed.)

Trout, Jack, y Steve Rivkin. The New Positioning: The Latest on the Wold's 1 Business Strategy. New York [etc.]: McGraw-Hill, 1996.

Cita MLA (9a ed.)

Trout, Jack, y Steve Rivkin. The New Positioning: The Latest on the Wold's 1 Business Strategy. McGraw-Hill, 1996.