Cita APA (7a ed.)

Rotzoll, K. B., Haefner, J. E., & Hall, S. R. (1996). Advertising in contemporary society: Perspectives toward understanding (3rd ed.). University of Illinois Press.

Cita Chicago Style (17a ed.)

Rotzoll, Kim B., James E. Haefner, y Steven R. Hall. Advertising in Contemporary Society: Perspectives Toward Understanding. 3rd ed. Urbana [etc.]: University of Illinois Press, 1996.

Cita MLA (9a ed.)

Rotzoll, Kim B., et al. Advertising in Contemporary Society: Perspectives Toward Understanding. 3rd ed. University of Illinois Press, 1996.