Wake me up when the data is over how organizations use stories to drive results
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive infl...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass
2006.
|
| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006332469708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- How can I help you? : service with a smile and a story / Susan Stites
- Put your money where your mouth is : unleashing the power of people through stories / Marcy Fisher
- We need more we and less me : how stories build teams and teamwork / Susan M. Osborn, Marcy Fisher
- You get what you give : leadership in action through stories / Lori L. Silverman
- Are we on track? : how stories impact project management / Denise Lee
- Who said money is everything? : story is the new currency in financial management / Alicia Korten, Karen Dietz
- We've never done it this way before : prompting organizational change through stories / North McKinnon
- The sky is falling : when difficult times call for a new story / Michael J. Margolis
- Why are we here? : stories that define us / Evelyn Clark
- I can see clearly now : bringing strategy alive through stories / Madelyn Blair
- The fog is lifting : seeing connections to marketing and marketing research through stories / Steven N. Silverman, Susan J. Moore
- What's in a name? : how stories power enduring brands / Ashraf Ramzy, Alicia Korten
- It pays to be a pioneer : blazing a trail for stories / Lori L. Silverman
- What do you suggest we do? : finding answers and ideas in research / Jo Tyler
- There are five sides to every story : which are you missing? / Lori L. Silverman.
