APA (7th ed.) Citation

Albarran, A. B. (1996). Media economics: Understanding markets, industries, and concepts. Iowa State University Press.

Chicago Style (17th ed.) Citation

Albarran, Alan B. Media Economics: Understanding Markets, Industries, and Concepts. Ames: Iowa State University Press, 1996.

MLA (9th ed.) Citation

Albarran, Alan B. Media Economics: Understanding Markets, Industries, and Concepts. Iowa State University Press, 1996.