The marketing of nations a strategic approach to building national wealth

Bibliographic Details
Main Author: Kotler, Philip, 1931- (-)
Other Authors: Jatusripitak, Somkid, Maesincee, Suvit
Format: Book
Language:Inglés
Published: New York [etc.] : Free Press 1997
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006284579708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XI, 451 p. ; 24 cm
ISBN:9780684834887