Marketing engineering : computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

Bibliographic Details
Main Author: Lilien, Gary L. (-)
Other Authors: Rangaswamy, Arvind, coautor (coautor)
Format: Book
Language:Inglés
Published: Reading, Mass. [etc.] : Addison-Wesley 1998
Subjects:
Marketing > Proceso de datos
Marketing > Toma de decisiones > Modelos matemáticos.
Marketing > Toma de decisiones > Proceso de datos.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006262449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVII, 350 p. ; 26 cm
ISBN:9780321014177

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