APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. (1998). Marketing engineering: Computer-assisted marketing analysis and planning. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. Reading, Mass. [etc.]: Addison-Wesley, 1998.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. Addison-Wesley, 1998.