Readings on market-driving strategies : towards a new theory of competitive advantage

Readings on market-driving strategies towards a new theory of competitive advantage

Bibliographic Details
Other Authors: Carpenter, Gregory S., editor literario (editor literario), Glazer, Rashi, editor literario, Nakamoto, Kent, editor literario
Format: Book
Language:Inglés
Published: Reading [etc] : Addison-Wesley 1997
Subjects:
Gestión de marketing > Estudios, ensayos, etc.
Planificación estratégica > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006262259708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVII, 540 p. : il. ; 24 cm
ISBN:9780321014139

Similar Items