APA (7th ed.) Citation

Reeves, B., & Nass, C. (1996). The media equation: How people treat computers, television, and new media like real people and places. Cambridge University Press.

Chicago Style (17th ed.) Citation

Reeves, Byron, and Clifford Nass. The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places. Cambridge: Cambridge University Press, 1996.

MLA (9th ed.) Citation

Reeves, Byron, and Clifford Nass. The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places. Cambridge University Press, 1996.