Cita APA (7a ed.)

Best, R. J. (1997). Market-based management: Strategies for growing customer value and profitability. Prentice Hall.

Cita Chicago Style (17a ed.)

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. Upper Saddle River, NJ: Prentice Hall, 1997.

Cita MLA (9a ed.)

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. Prentice Hall, 1997.