But first, these messages-- the selling of broadcast advertising
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston :
Allyn and Bacon
1989
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006141569708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | x, 389 p. : il. ; 25 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. 379-381) e índice |
| ISBN: | 9780205116874 |
