Cita APA (7a ed.)

White, B. C., & Satterthwaite, N. D. (1989). But first, these messages--: The selling of broadcast advertising. Allyn and Bacon.

Cita Chicago Style (17a ed.)

White, Barton C., y N. Doyle Satterthwaite. But First, These Messages--: The Selling of Broadcast Advertising. Boston: Allyn and Bacon, 1989.

Cita MLA (9a ed.)

White, Barton C., y N. Doyle Satterthwaite. But First, These Messages--: The Selling of Broadcast Advertising. Allyn and Bacon, 1989.