Influence the psychology of persuasion
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Collins : Imprint of HarperCollins
cop. 2007
|
| Edition: | Rev. ed. ; 1st Collins business essentials ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006123439708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Weapons of influence
- Reciprocation : the old give and take--and take
- Commitment and consistency : hobgoblins of the mind
- Social proof : truths are us
- Liking : the friendly thief
- Authority : directed deference
- Scarcity : the rule of the few
- Epilogue. Instant influence : primitive consent for an automatic age.
