APA (7th ed.) Citation

Fortini-Campbell, L. (2001). Hitting the sweet spot: How consumer insights can inspire better marketing and advertising (New ed.). The Copy Workshop.

Chicago Style (17th ed.) Citation

Fortini-Campbell, Lisa. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. New ed. Chicago (Illinois): The Copy Workshop, 2001.

MLA (9th ed.) Citation

Fortini-Campbell, Lisa. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. New ed. The Copy Workshop, 2001.