Transcultural marketing for incremental and radical innovation
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Hershey, PA :
IGI Global
2014
|
| Series: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006081939708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXVII, 560 p. ; 28 cm |
|---|---|
| ISBN: | 9781466647497 |
