Storybranding 2.0 creating standout brands through the purpose of story

Bibliographic Details
Main Author:	Signorelli, Jim (-)
Other Authors:	Reiman, Joey
Format:	Book
Language:	Inglés
Published:	Austin, Texas : Greenleaf Book Group c 2014
Edition:	1st ed. publ. with title Storybranding
Subjects:	Productos de marca Marketing > Planificación Marcas comerciales > Marketing. Mercancías > Gestión.
Online Access:	Sumario
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991006070289708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXIV, 269 p. : il. ; 24 cm
ISBN:	9781626340312

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