Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business!
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Fresno, CA :
Quill Driver Books
cop. 2009
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006048689708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Making the case
- Making choices
- Ear to the ground
- Courting online influencers
- Corporate soapboxes
- Customer conversations
- The social network gorillas
- Niche innovators
- Learning from conversations
- Basics of social media content
- Picking your spots
- Telling stories with words and images
- Engagement through interaction
- Promote thyself
- Measuring results
- Celebrating change.
