Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven : Werbung, sales promotions, public relations, corporate identity, sponsoring, product placement, Messen, Persönlicher Verkauf

Handbuch Marketing-Kommunikation Strategien, Instrumente, Perspektiven : Werbung, sales promotions, public relations, corporate identity, sponsoring, product placement, Messen, Persönlicher Verkauf

Bibliographic Details
Other Authors: Berndt, Ralph, editor literario (editor literario), Hermanns, Arnold, editor literario
Format: Book
Language:Alemán
Published: Wiesbaden : Gabler 1993
Subjects:
Política y medios de comunicación > Estudios, ensayos, etc.
Comunicación de las ideas y política > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006013669708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXI, 1044 p. ; 25 cm
ISBN:9783409136600

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