E.S.O.M.A.R. Conference on "Strategic Planning--a Thing of the Past or a Necessity for the Future, Can Research Contribute?"

E.S.O.M.A.R. Conference on "Strategic Planning--a Thing of the Past or a Necessity for the Future, Can Research Contribute?"

Bibliographic Details
Corporate Authors: E.S.O.M.A.R. Conference on "Strategic Planning--a Thing of the Past or a Necessity for the Future--Can Research Contribute?" (-), American Marketing Association. San Francisco Chapter, Japan Marketing Research Association, Japan Marketing Association
Format: Book
Language:Inglés
Published: Amsterdam, The Netherlands : San Francisco : ESOMAR ; American Marketing Association [1983]
Subjects:
Marketing > Toma de decisiones > Congresos, conferencias, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005968759708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:v, 131 p. : il. ; 23 cm
Bibliography:Incluye referencias bibliográficas

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